
Google’s decision to plunk down what must have been a identical large chunk of alter for the ad is the latest signal that it wants immense numbers of normal folks to break Google+ and use it to share stuff with other normal folks. It wants to have on Facebook now and rapidly, in a fashion that no other fellowship could dream of doing.
I alike Google+ and would alike to see more people I know prove up there. For that matter, I alike Facebook, too–but I believe it never hurts for a big, powerful technology fellowship to have at least one formidable rival. So I’m rooting for Google+ to exist a success.
But I”m besides worrying a small turn most its prospects. Or at least the prospects of Facebook fans watching a TV commercial, trying Google+, and deciding they’d rather drop time there.
(I’m even worrying virtually non-nerds finding Google+ afterwards watching the ad, which briefly shows the pretty geeky URL google.com/+ at the end.)
The TV spot’s tagline is “Sharing merely similar actual life.” That continues the sales delivery that Google has made for Google+ from the beginning. It says that the Circles feature, which lets you build groups of champions and percentage selectively with them, makes online sharing feel more natural than it does on Facebook. (Okay, Google never mentions Facebook, just let’s side it: It’s not comparing Google+ to MySpace or Friendster.)
Is selective sharing a compelling decent idea to build Google+ a mainstream hit? I’m not therefore sure. For one thing, if the lineament is therefore alluring, it’s slowly enough for Facebook to play it up more than it did in the pre-Google+ era. In fact, it’s already doing so.
For another thing, possibly Facebook’s unprecedented success shows that the deep-seated human motivation to exist picky virtually who we percentage with, as portentiously explained in Google’s ad, isn’t so deep-seated afterward all. Possibly it turns away that people like sharing widely and indiscriminately, in a style that isn’t potential in other parts of “real life.”
I know I do, anyhow. When I portion something random on Facebook and induce comments from a childhood pal, a coworker from my foremost job, and a recent acquaintance, it pleases me. I wouldn’t have that receive if I was obsessively sorting my boosters into buckets. And that’s why I portion openly on both Google+ and Facebook.
Already, Facebook feels similar actual spirit to me. Nigh of the people I know are on it at least occasionally, and many of them are therefore devoted to it that they’ve replicated their lovable selves there in digital form.
By comparison, Google+–despite its clever interface and attractive features–feels more clinical and less emotional. (Most of the people I interact there dip into one of two groups: professional geek friends and utter strangers.)
Unlike Slate’s Farhad Manjoo, I don’t believe that Google+ is going to die. Only I don’t believe it’s going to exist a destination that lures hundreds of millions of people croak from Facebook, either.
Google+’s best shot at success involves it becoming indistinguishable from Google. Instead of being a place, it may be the social glue that ties together Google’s hunt engine, Gmail, Google Apps, and scads of other services that hundreds of millions of people already use. If Google figures out how to make its wholly dang world experience alike a Facebook competitor, it’ll exist a big deal.
There’s lots of evidence that the companionship is trying to do just that, including the selfsame refer “Google+.” Hence I stay cautiously bullish on its long-term chances. But if Google+ is flourishing a few years from now, I’ll bet that dead cipher thinks that TV commercials created the difference.