Market watchers have mostly expected Apple to pursue its traditional pricing strategy for its next-generation tablet device, which is likely to start from US$499 with the present iPad 2 to dip to US$399. But if Apple releases two versions of the young iPad, equally reported by Digitimes, the vendor’s pricing strategy may change.
Sources from Apple’s furnish chain have0 claimed that there will be two versions of the new iPad, one targeting the high-end segment and the other the mid-range. Digitimes Inquiry believe the two new iPad models will both exist equipped the A6 processor with high-end exemplar coming with a high result panel (2048×1536) and the mid-tier exemplar featuring the same grade of panel as iPad 2 (1024×768).
With the existing iPad 2, the Apple tablet series may traverse totally price segments – from entry-level to high-end. Apple’s pricing strategy for its iPad series is crucial to the tablet market. It remains to exist seen at what cost degree Apple will laid its entry-level iPad. For Wi-Fi exclusively models, US$299, US$349 or US$399 may completely be possible.
Currently, the non-Apple ingroup is maneuvering in the US$199-399 range. If Apple drops its iPad price to US$299, it could badly affect the non-Apple camp’s pricing strategy and eventide Amazon’s Kindle could also exist affected.
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