23. December 2011 · Comments Off · Categories: Technology Content · Tags: ,

Smartphones are instantly supplanting traditional cameras for the average consumer, granting to market enquiry firm, The NPD Group’s young Imaging Confluence Study, reporting 27 percent of totally photos asked this year where done so with a smartphone, up ten pct from just a year ago. Photos postulated with a traditional camera spent to 44 percent from 52 percentage finally year.

“There is no dubiety that the smartphone is becoming ‘good enough’ much of the time; only thanks to mobile phones, more pictures are being involved than always before,” enounced Liz Cutting, executive director and senior imaging analyst at NPD. “Consumers who utilization their mobile phones to accept pictures and video were more likely to do thence alternatively of their camera when capturing spontaneous moments, merely for important events, individual aim cameras or camcorders are still mostly the device of choice.”
The report claims the foremost casualty of the shift toward smartphones has been camcorders which lost 27 percent of sales dollars in just the finally twelvemonth while low-end channelize and shoot cameras too brought a hit, dropping 18 percentage in dollars in 2011 while traditional flash camcorders expended 10 pct in dollars.

It was not all nearly casualties, as NPD reports detachable lens cameras increased by 12 pct in units and 11 percent in dollars over the same time period, with an average cost of $863; and point-and-shoot cameras with optical zooms of 10x or greater grew by 16 pct in units and 10 percent in dollars, with an ordinary cost of $247.

Have smartphones killed the camera star? Not quite yet, only this past yr has heard a dramatic rise in videos and photos taken with a smartphone over a traditional camera or camcorder, a trend that is likely to continue as smartphone cameras keep improving.

Comments closed.